Nine Fundamental Steps to Project Success
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By: Gareth Byatt, Gary
Hamilton and Jeff Hodgkinson
If you are an experienced project practitioner you may
be asked at some point, ”What are the key things that a Project
Manager should do in order to be successful?” There is no one-line,
simple answer to this question. Success depends on many factors,
including the organization for which you work, the power granted or
bestowed on the project manager, the responsibilities they are
given on their project, and other influencing criteria. Having said
that, we have found over the years that there do exist certain
factors which, when done well, usually influence success. Let us
elaborate.
First, we must establish your expectations as the
reader. The nine steps we put forth in this article are not a “Holy
Grail” for successfully managing a project. They represent actions
which, if undertaken with purpose and meaning, can help set your
project on the path to success, and keep it on that path. Think of
the nine steps in this manner: if you are planning a road trip by
car, there will be many steps to your plan (many of which you will
do automatically); check that your vehicle is in good working
order, ensure you have a map of the route, be certain that you have
fuel, and so on. Some steps in this plan are more critical than
others. This is the same principle we are applying to these
“success factors” for project management. The nine steps are not in
a sequence; whilst Step 1 will be undertaken before the others, the
others may be undertaken in a different
order.
Step 1: Conduct a project “Discovery session.” Before a
project formally exists, the idea for it will be discussed,
reviewed and debated by people who have an idea to create
something. The extent of these discussions will depend on the
nature of the idea and the group promoting it. It may be as simple
as one stakeholder generating the idea and that idea quickly
becoming a project, or it may involve formal planning, with a
Business Case, Estimates and detailed Benefits Management
calculations using Return on Investment (RoI) or other factors
being presented to a governing body for approval. Regardless of the
breadth of processes to which the project is subjected at its
inception, there are two critical aspects: (1) the realization of
at least one person’s expectations and (2) the knowledge that the
project needs appropriate estimates (indicative or detailed),
together with assumptions made that will affect its outcome and
perceived success. Will you be on board at this time as a PM? Maybe
not. Whenever you are brought on board, one of the first things we
believe to be important is to ensure that all these “Discovery”
project artifacts and outcomes (however they are termed in your
organization) are collected, documented, and accounted for within
the deliverables of your project.
At the same time, make sure that you take the time to
review the lessons from previous projects (both your own, and those
of others). Once the lessons learned have been captured,
apply those relevant to your project.
Step 2: Document all stakeholder expectations and
benefits for the project. Not all stakeholders will be ”for” the
project; some will be against it. The way in which you collect and
share everyone’s expectations will depend on the size of your
project and your organization’s processes. In a previous article,
we discussed Project Success Plans, which can be a way to capture
all stakeholder needs and to define the meaning of success for
everyone. Small projects may collect the expectations through
personal interviews or by email. Larger projects, with stakeholders
potentially numbering in the thousands, may employ sampling
strategies and extensive consultation. Once collected, you may
group the expectations and begin to find both complimentary and
competing expectations.
It is vital to articulate an understanding of the core
benefits of the projects implementation, and to ensure that it is
threaded into the set-up and guiding principles of the project.
Understanding stakeholder expectations and key benefits
will influence how the project will proceed, and will provide input
into the Communication Plan. Having well-documented expectations
and clearly defined benefits will pay dividends when project
success metrics are being created and when key decisions must be
made. At planned points in the project, expectations and benefits
should be revalidated with the stakeholders, for example, at 25%
completion, or at a planned project governance review. The
revalidation is particularly important for projects of long
duration and/or high complexity. Also, if key stakeholders change
during the project, ensure that you check their expectations. The
new stakeholder will have “inherited” the project, and may have
different expectations than those of their predecessor.
Step 3: Establish the “Ground Rules.” How will your
project be managed? How and where will status reports and project
artifacts be stored, and what will they look like? What is the
team’s appetite for risk? How often will you meet as a project
team? Have you worked together before? These are just some of the
questions to which your Ground Rules will provide answers. A
Project Success Plan meeting (as discussed in a previous article)
can help you to achieve this. The Ground Rules should document the
governance and routines for the project as well as expectations for
the project team. Once established, the Ground Rules and all key
project components should be covered in a formal initiation meeting
to certify that everyone is on the “same page.”
Step 4: Create the Project Plan. The “Plan,” in this
sense, refers to the Project Management Plan (PMP), and subsidiary
Plans, such as those for resources, risk management,
communications. etc.. Involve your project team in accountability
for the work in the creation of the PMP and subsidiary plans to
ensure Owners of specific key activities are assigned and
understood. It goes without saying that detailed work is
required for estimates, budgets, schedules, quality and so
forth.
Step 5: Execute the Project Plan. Once the plan is
created and a baseline agreed upon, execute the plan. If the
project has approved changes, these should have been integrated
into a revision of the plan (and, if necessary, a new baseline
created) after approval. During the execution, measuring and
controlling against the plan should be taking place. One would not
drive the vehicle (in our earlier scenario) without checking fuel
and other gauges and our progress along the route as we drive to
our destination. The same analogy applies for your project.
Step 6: Work the Plan, but Plan for Change. Every
project creates something unique. A Project Manager should expect
changes, and should plan for change. Change can be healthy; it does
not have to be negative. Look carefully at any changes requested to
assess their fit with the project’s objectives and the anticipated
benefits. Embrace change requests as long as they are shown to add
value, and track them against the agreed baseline. The way in which
you handle requests for change can have a big impact on the
eventual success you achieve.
Step 7: Identify and manage risks and issues. Your
approach to risk will have a major bearing on your ability to cater
to change. One of the things to do early in a project is understand
the appetite for risk from the senior stakeholders. This sets the
tone for how to approach risks and, if they occur, issues. A risk
is an event that has the potential of impacting your project,
either positively or negatively. An issue is something material
that has occurred and must be handled. Each project will have
unique risks (positive ones may be termed “opportunities”). Risks
and issues should be recorded and strategies for them agreed upon
and tracked. They should be actively and regularly discussed within
the project team. Risks and issues logs from previous projects can
provide useful pointers, and libraries of such information can
serve as a good starting point for their identification. Done well,
risks and issues management can aid a Project Manager
enormously.
Step 8: Collect Lessons as you go. As we mentioned
previously in our article “Learning Lessons – Before You Begin, as
You Progress, and When You Have Finished,” released in February
2011, we suggest past lessons be reviewed at the start of the
project. Capturing lessons learned should not be a one-time task
for a project. Ideally, lessons during a project should be quickly
captured during its execution, but the reality is that project
teams rarely make time for this. Can you be different? At the end
of the project, a full, planned Retrospective should be held to
record the lessons for the benefit of future project teams. If
organizations and PMOs within organizations are to grow, learning
from experience must be a priority.
Step 9: Continually hone your project communication.
This is a holistic step that impacts the success of all the other
steps we have outlined. Communication is at the heart of all your
activities as a project manager. Whether you are tracking risks and
issues, creating your Plan and its detailed sub-elements, reporting
progress or running a governance group or anything else, your
ability to communicate effectively with people at particular points
in time is vital to your success. “One size does not fit all” is a
useful maxim to consider for communication. It is a blend of art
and science, and getting it right will play a large part in your
success.
As we stated at the beginning of this article, we have put forward
nine steps that, if done well, can positively influence a project’s
success. We have deliberately not gone into the technical accuracy
of estimates, schedule and the like; such factors are what we
consider to be part of the Project Plan. If you bear our holistic
nine steps in mind and can execute all of them well, we think you
will have the ingredients of a successful outcome – all things
being equal. As always, we would very much welcome your comments.
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